About Kamala

Kamala is the retail initiative of the Crafts Council of India, born from a simple belief — that India's handmade traditions deserve a home where their stories, skill, and soul are honoured, not diluted.For decades, the Crafts Council of India has worked at the grassroots with artisans across the country — preserving dying crafts, supporting craft communities, and championing the dignity of handwork in an increasingly machine-made world. Kamala carries this mission forward as a living, breathing space where these crafts find their way into everyday life.Named after the lotus — a symbol of purity, resilience, and quiet beauty — Kamala curates textiles, home décor, jewellery, and lifestyle products handcrafted by artisans from every corner of India. Each piece on our shelves carries the imprint of a hand, a technique passed down generations, and a community whose livelihood depends on keeping these traditions alive.When you shop at Kamala, you are not merely buying a product. You are supporting fair wages, sustainable practices, and the survival of India's rich craft heritage — one weave, one carving, one brushstroke at a time.